Harish Abbott, a former Shopify executive and co-founder of Deliverr, has launched a new startup named Augment, introducing an AI-powered assistant called Augie. Designed to transform logistics operations, Augie takes on tasks like managing communications, handling workflows, and optimizing supply chain processes. Abbott’s experience in e-commerce logistics highlighted inefficiencies in the sector, sparking his vision to create a digital assistant tailored for this industry.

Augment has already raised $25 million in seed funding, led by venture capital firm 8VC. This substantial backing reflects investor confidence in the startup’s potential to reshape logistics through AI automation. Augie is particularly focused on addressing the fragmented trucking sector, offering solutions that reduce manual work and enhance operational efficiency.

The AI assistant is programmed to handle routine communications, such as responding to emails and coordinating shipment schedules. It also analyzes data to predict potential bottlenecks, ensuring smoother supply chain operations. By automating these processes, Augie empowers logistics companies to focus on strategic decisions rather than getting bogged down by administrative tasks.

As global supply chains face increasing pressure, tools like Augie promise to be game-changers. Abbott envisions a future where AI-driven solutions become the norm, making logistics smarter, faster, and more resilient to disruptions.