Bazaar Introduces Bazaar Prime; Their Exclusive Vertical for Distribution

Bazaar Prime is its exclusive market distribution arm for retail suppliers and manufacturers. Bazaar is Pakistan’s top B2B e-commerce platform, serving 5M+ enterprises. The B2B portal of Bazaar offers Pakistani manufacturers and retailers goods for supply chains, fulfillment, digital loans, and procurement.

Bazaar, which was founded two years ago, has grown to become the largest tech-enabled distributor in the nation with a presence in 50 cities and towns after raising more than $100 million in venture capital. Bazaar Prime provides exclusive distribution to brands in targeted markets on top of its current marketplace network, infrastructure, and technological stack.

By doing this, businesses get more coverage in their key cities, access to new markets, real-time data insights, increased cost-efficiency, dedicated resources, and operational setup in place of bookings made by agents only during business hours.

Bazaar’s co-founder Hamza Jawaid said, “Bazaar Prime is a game-changer for brands seeking to improve their coverage and distribution in the market. By leveraging this partnership, brands can tap into a wealth of resources and tools that enable them to optimize their operations, enhance their customer reach, and ultimately drive business growth.”

Strategic alliances between Bazaar Prime and market-leading companies including Reckitt, Philip Morris, PepsiCo bottlers, Mughal Rice, Tapal, Milkfields, Ana Batla, and RealMe have already been established.

Abbas Hussain, Head of E-commerce at Reckitt commented “Effective communication and improved customer relations are crucial for any business to thrive. By digitizing the user experience, Bazaar has increased customer satisfaction and loyalty”.

He further added, “Bazaar Prime has been able to improve our coverage in white spaces through increased efficiency, cost saving, improved accuracy, and better customer service. As a result, our business has grown by 20% month on month in the 12 months.”

Bazaar is continuing to broaden its network to more than 100 Pakistani cities and villages, enabling affordable access to underprivileged and distant towns. 

Given that legacy distributors currently control the majority of the distribution market, Bazaar’s entry into the sector will aid brands in expanding their reach throughout Pakistan while also allowing the company to firmly establish itself in the vast B2B retail industry of the nation.

Bazaar Retail’s managing director, Ahmed Siyadat, said, “Our speed and agility in setting up a tech-enabled exclusive distribution is unmatched. From Mardan to Khairpur, we are present across all of Pakistan, and with Bazaar Prime, our partners can leverage our expertise to scale their businesses.”