Bykea has officially launched its car-hailing service in Pakistan. Earlier this week, the business teased the launch with a social media post that stated, “Hum honay walay hain 2 se 4.” The company announced the launch of their new service with the slogan “Hum ho gaye hain 2 se 4.”

Bykea has so far only launched the service in Karachi and Islamabad, but it is likely to expand in the coming months. The ride-hailing service now competes with Careem, Uber, and InDriver, which all offer both car and bike-hailing services.

Bykea has witnessed a massive increase in its customer base and revenues since the increase in fuel costs, which has likely allowed the company to extend its services.

According to a recent Bloomberg story, Bykea secured $10 million from its current partners to capitalise on expanding demand in Pakistan. With over 1.7 million active monthly customers and over 60,000 driver partners, the company operates in a number of major cities across Pakistan.

Bykea Executive Chairman Jonas Eichhorst told Bloomberg that:

“We see an enormous opportunity to serve the middle class by offering easy, affordable, and convenient transport and logistics solutions”

Bykea’s rapidly growing customer base and the launch of a new business demonstrate the success of this method.