Deciphering Pakistan’s Digital Path: Key Findings from Telenor Asia’s Digital Lives Decoded Research

Telenor Asia’s “Digital Lives Decoded” study, now in its second year, delves into the pivotal role of mobile devices in daily life. The study, encompassing over 8,000 mobile users across eight Asian countries, highlights key drivers for mobile use, including building social connections, accessing new opportunities, ensuring online safety, learning new skills, and contributing to environmental sustainability. 


Amidst a challenging economic landscape, the study reveals that mobile phones are extensively utilized in managing rising living costs, with users in Pakistan particularly relying on their devices for price comparison (70%) and seeking the best deals (65%). Notably, 95% of respondents in Pakistan attribute improvements in career and skill development to mobile phone usage over the past five years. 


The study suggests a continued surge in mobile device use in Pakistan, indicating higher percentages compared to regional counterparts for accessing educational content, healthcare, and food/grocery delivery apps. Despite recognizing the positive impact on productivity, Pakistani users express concerns about overuse, privacy, security, and the need for continuous digital upskilling. 


While 27% feel they are overusing their devices, 51% are concerned about keeping up with future technological changes. Privacy and security concerns remain significant, with 32% expressing worry. The study concludes that with robust connectivity, embracing emerging technologies, and enhancing digital literacy, Pakistan can move towards a safer and more inclusive digital future.