Easypaisa and Blink will collaborate to launch food delivery apps.

Through its partnership with Blink, Easypaisa, Pakistan’s leading digital-first payments platform, now offers food services. This collaboration will give Easypaisa users a one-of-a-kind in-app experience, allowing them to access multiple food apps and make secure digital payments via the Easypaisa payment layer.

The Mini App platform allows users to access their favorite apps from within Easypaisa. With a seamless onboarding and payment experience, the platform provides a one-stop shop for our users’ diverse lifestyle preferences.

The Burger Lab mini app has been integrated into Easypaisa in collaboration with ‘Blink,’ a commerce enablement platform for restaurants, supermarkets, and retail. Easypaisa users across the country can take advantage of these services and receive exclusive discounts.

This is a significant step toward Easypaisa’s goal of revolutionizing Pakistan’s digital payments landscape through innovations that provide its customers with a variety of quality services in addition to digital payments.

Omar Moeen Malik, Business Head – of Easypaisa, and Syed Sair Ali, CEO of Blink, along with other team members, attended the launch ceremony to recognize and celebrate the historic collaboration between digital giants.

Commenting on the development, Omar Moeen Malik stated: “We are the fastest growing platform that operates on Open APIs and mini apps where any developer or third party can integrate their services into. With our partnership with Blink, customers will get access to various food apps, providing them a one-stop solution where they can gain access to various food options. Through collaboration and technology, we are committed to provide an unmatched user experience to millions of Pakistanis.”

Expressing his views on the initiative, Syed Sair Ali, stated: “At Blink, we have always taken the growth of our partners as our goal. If Blink is helping its brands in getting more direct orders, we are moving towards our goal. With this partnership, we are connecting Blink’s partner restaurants to one of the largest digital user bases in Pakistan through Easypaisa mini apps.”

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