Pakistan sees great potential in expanding its IT exports to Africa, aiming to reach $1 billion within two years. The country boasts over one million skilled IT professionals and a lower cost of living, making it an attractive outsourcing destination. The government has also invested significantly in the IT industry, including the creation of special economic zones.
To tap into the African market, P@SHA has organized a delegation of top IT companies to participate in GITEX Africa, a platform to showcase achievements and build foreign relationships. Pakistan seeks to connect its entrepreneurial and innovation economy with Africa, which offers resources vital for its digital economy mission.
Prime Minister Shehbaz Sharif is optimistic about the IT industry’s potential to stabilize the country’s economy by addressing the trade deficit and attracting foreign exchange.
To achieve the $1 billion export goal, Pakistan needs to enhance visibility through trade missions, exhibitions, and marketing initiatives. Incentives such as tax breaks and skilled labor access can attract African IT companies to set up operations in Pakistan.
Developing partnerships, joint ventures, and outsourcing arrangements are key strategies to provide IT services to African businesses. Pakistan’s expanding IT sector offers more options for African businesses, aligning with the growing digital economy in Africa.