Facebook-Meta Announces to Distribute Rs.125 Million for Flood Relief Efforts Amongst Unicef, HANDS and Idara-E-Taleem-O-Aagahi (Ita) in Pakistan

On Wednesday, Meta Platforms Inc., the parent company of Facebook, said that it will contribute Rs125 million to Pakistan’s flood relief efforts.

The donation will be given to HANDS, Idara-e-Taleem-o-Aagahi (ITA), and Unicef, which will help support emergency aid, food, water, sanitation, and help children get back to school” in Punjab, Sindh, Khyber Pakhtunkhwa, and Balochistan, the Firm said in a press release.

 

Jordi Fornies, Director of Emerging Markets for the Asia Pacific at Metastated, “Pakistan is going through one of the worst natural disasters we have seen to date. Millions of people are affected and the entire nation is rallying to support them during this difficult time”.

“We hope that our contributions help the communities impacted by the catastrophe and our thoughts are with these communities and families as they try to recover.”

According to the press release, Facebook’s safety check function and crisis page were activated before the floods so that users may post requests for and offers of assistance using the “community help feature.”

The company’s “Data for Good” platform has been launched, according to the statement, and is already informing local response partners about its catastrophe mapping initiative.

“Communities across various Meta-owned platforms have raised more than a million dollars for non-profits supporting flood relief efforts. Leading NGOs across the globe have also raised substantial amounts via Facebook and Instagram,” the press release said.

“Meta is continuously exploring further avenues to facilitate not just families in the devastated regions but also supporting NGOs and other causes in their efforts,” it added.

Earlier this week, Google started a global initiative to raise relief donations, requesting $15, $25, and $50 from each of its billions of users worldwide.

Google previously gave $50000, and at the time, a business representative reported that employees had given approximately Rs72m in combined personal donations and company matching funds.

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