The “Go Global: Ecommerce & AI Conference 2025” was held in Lahore, bringing together tech entrepreneurs, digital marketers, and policymakers to discuss the future of Pakistan’s eCommerce and AI integration. Hosted by the Pakistan Ecommerce Association (PEA), the event focused on expanding local businesses globally using AI-powered marketing and automation tools.

Experts from Alibaba, Payoneer, and Daraz shared insights on how Pakistani brands can optimize cross-border trade by leveraging AI-driven logistics and personalized customer engagement.


Additionally, discussions centered around Pakistan’s growing digital payments ecosystem, highlighting fintech solutions that can empower small businesses. The conference also showcased new AI-driven chatbots, recommendation engines, and automated inventory management systems tailored for Pakistani retailers.

With a projected $12 billion eCommerce market by 2025, Pakistan is positioning itself as a key player in South Asia’s digital economy. The event concluded with a call to action for startups and businesses to embrace AI-driven strategies for sustainable growth.