Amazon introduced new technologies that are designed to make deliveries much faster and help customers make quicker buying decisions even for unknown products.

This comes after it said it implemented Vision-Assisted Package Retrieval, a new system intended to make delivery routes more efficient. The technology uses spotlights inside the delivery truck that shine green lights across packages in the right order for a stop, so drivers don’t have to read labels and shave precious seconds off every delivery.

Another area under the continuous pursuit of making its logistics network more streamlined in terms of delivery speed and accuracy is represented by the Amazon initiative to improve seconds at every step. In this manner, it will sustain its advantage in the e-commerce landscape.

Further, Amazon is working to build tools that will improve the shopping experience by helping customers to make quicker purchases. These are fully in line with Amazon’s commitment to innovation across its supply chain and customer experience.

This new technology goes in line with Amazon’s constant pursuit of efficiency and convenience for the customer, which in the end helps keep it ahead of a very competitive marketplace.