Google announced on Wednesday, 26th April 2023, that it had created the first-ever App Growth Lab in Pakistan, after the opening of the Gaming Growth Lab in Pakistan last year.
The latter is a four-month initiative created to find high-potential app creators, studios, and enterprises aiming to expand and accelerate their operations. Google has pledged to support the local and international expansion of Pakistan’s app market with the launch.
The curriculum will give app developers the opportunity to learn from Google professionals in fields including Ads, AdMob, Firebase, gTech, and Play as well as Industry leaders through intense education and support phases.
Google’s Regional Director for Pakistan, Bangladesh, and Sri Lanka, Farhan S. Qureshi, stated: “Today, we are proud to announce the launch of App Growth Lab to support up-and-coming local developers and help them expand their offerings to an international audience.”
The App Growth Lab program is built on four main pillars: discovering the global app and gaming opportunity to comprehend various levers to set the overall strategy for a company; bringing a user-centric mindset to the app and game product development and leveraging best-in-class technology to set an app up for long-term success; discovering strategies to win the launch, setting up monetization models, and maximizing Google’s tools for data to achieve measurable growth, and learning new skills.
Game District’s CEO, Saad Hameed, stated: “The Gaming Growth Lab Pakistan 2022 is indeed one of the most insightful programs that we have attended so far in Game District.”
The four-month program will start in June and last until August. Organizations, app developers, and studios interested in applying may do so through May 22, 2023.