This year, Pakistan, Bangladesh, Cambodia, Laos, and Sri Lanka will be included in the Asia Pacific region that will be included in Meta’s annual Marketing Summit on Thursday, September 29, 2022.
Global and regional professionals will gather at the Summit to examine and debate the technologies and trends that are currently having an impact on our enterprises, including Business Messaging, Metaverse & Marketing, Discovery Commerce, Creators for Business, and many others.
This year will mark the introduction of these nations to the Summit, which will take place in its fourth iteration in Southeast Asia.
Michelle Klein, Vice President of Global Business Marketing, and Benjamin Joe, Vice President for Southeast Asia and Emerging Markets, will deliver the opening remarks at the Summit. They will discuss the opportunities for business in the metaverse and how Meta is fostering the ecosystem by working with partners in the industry, experts, and decision-makers.
Jordi Fornies, Director for Emerging Markets at Meta in the Asia Pacific, and Rafael Frankel, Public Policy Director for Emerging Markets at Meta in the Asia Pacific, will discuss Meta’s core beliefs in relation to building products that act as a bridge to help people connect, find communities, and grow businesses — to be at the intersection where businesses meet communities – after the opening session.
They will also highlight inspiring companies that have redesigned their business models in response to challenges, as well as some of the initiatives to promote digital up-skilling and transformation for businesses in these APAC emerging economies.
Jordi Fornies, Director for Emerging Markets at Meta in the Asia Pacific said: “We are excited to bring Meta’s annual Marketing Summit to Pakistan this year. Our theme for this year is ‘Where today meets tomorrow’, where we will dive into the key trends and technologies to help businesses and communities discover opportunities to grow their business and drive economic growth.”
Jordi added: “This annual Summit is an exciting opportunity for people to exchange ideas and insights and form meaningful connections with others, and to help them navigate the challenges of tomorrow.”
Whether it’s a major company with a variety of goods or services or a tiny company with an excellent idea, Meta has been assisting businesses in Pakistan in growing and being viable.
In a research conducted by Meta and published earlier this year, the Global State of Small Businesses, 75 percent of women-led SMBs and 83 percent of men-led SMBs worldwide reported using the Facebook platform for business purposes.
Additionally, 35 percent and 34 percent of SMBs in Pakistan and the Philippines, respectively, planned to conduct all of their business locally.
The primary concern that businesses in Pakistan will have as they continue to overcome obstacles and realize their full potential following COVID19 will be how to handle the technology and trends that will affect their industries both now and in the future.
“This is one of the questions we sought to discuss at the Meta Marketing Summit, together with global and regional marketing leaders, such as Eva Chen, VP, Fashion Partnerships at Meta, and Gary Vaynerchuck, Chairman of VaynerX and CEO of VaynerMedia,” added Jordi.
How to Join:
The Meta Marketing Summit is a completely virtual event, and Meta is providing these three ways for you to participate in the Summit:
- To begin, you can watch the Summit throughout the day tomorrow, which will include interactive components such as Live Q&A with Meta experts to answer your questions.
- Second, you can visit the Watch Anytime library to get the entire range of content if you’d rather watch particular sessions or just browse.
- Third, you can listen to the podcasts with condensed versions of our main content if you’re short on time or on the go.
The Meta Marketing Summit website will have these options starting on September 29 through October 31, 2022.