Pakistan’s B2B Startup Agricultural Marketplace ‘TAZAH’ Raises $2 Million In A Pre-Seed Funding

Lahore based ‘Tazah Technologies’, Pakistan’s business to business agriculture marketplace, announced a raise of $2 million pre-seed round funding.

This round led by Global Founders Capital and co-led by Zayn Capital with investors included Ratio Ventures, Walled City Co, i2i Ventures, Suya Ventures, Globivest, Afropreneur Syndicate, +92 Ventures, Sunu Capital and Musha Investments. The round also witnessed participation from local business groups including Mezan Foods and senior executives of Careem and SWVL along with others.

  • What Is ‘TAZAH’?

Tazah in Urdu translates to ‘fresh’.  Abrar Bajwa and Mohsin Zaka who have previously led ride-hailing giants like Careem and SWVL in Pakistan co-founded an online market place to connect farmers with buyers and to sell products, and screens produce for quality.

At current about 300 small to medium size producers use Tazah to sell five major products; ginger, garlic, tomatoes, potatoes, and onions and operate truckloads daily.

In one of the statements from the company it is said that “With exposure to agriculture through their families, Abrar and Mohsin have seen first-hand the need and opportunity to disrupt the Agri supply chain by bringing in a fresh perspective.”

  • Tazah’s Mission:

The aim for this startup is to modify the agricultural market place in Pakistan which will lead to improvisation in the lives of producers, businesses and consumers by a tech-enabled operating system for the agriculture and food value chain.

Tazah, in the near future, plans to be the core of the lives of farmers and businesses by adding financing solutions where they are enabled to perform almost all of their financial transaction through the Tazah platform only.

In this way this business to business market place will be able to:

  1. Reduce food prices and wastage,
  2. Improve access to fresh produce for everyone,
  3. Lead to a social uplift of farmers.

The startup also aims to expand to other cities in Pakistan with the pre-seeding funding while also enhancing their product portfolio and build foundation to improve the access to capital for the farmers. A partner at Global Founders Capital, Tito Costa said “We are excited to partner with the Tazah team in their mission to transform the Pakistani agricultural supply chain.”