Paymob And Collaborate to Build an Inclusive E-commerce Ecosystem for SMEs in Pakistan

– The leading omnichannel payments infrastructure in the MENAP region, Paymob, and, Pakistan’s own e-commerce platform, have announced a partnership to enable small and medium-sized businesses (SMEs) to create fully hosted, self-service online stores with no upfront costs that are integrated with Paymob check-out. The collaboration marks a significant step in the Egyptian organization’s integration with a domestic turnkey solution that enables e-commerce business owners and SMEs to accept digital payments from any location in the world.

Speaking at the signing ceremony, co-founder of, Badar Khushnood said, “Fishry is a cutting-edge e-commerce platform especially tailored for Pakistan-based small e-commerce startups and businesses. We recognize that, amongst other factors, a seamless digital payment process is the future of online shopping. Fishry has now collaborated with Paymob, a leading payment gateway provider. Through this partnership, SMEs, women entrepreneurs, and social commerce merchants in Pakistan can start accepting payments right away after setting up their e-stores on The partnership guarantees to greatly reduce the merchant’s payment gateway setup time and payments processing time through immediate access to all online payments e.g. mobile wallets, credit cards, or direct bank-to-bank transfers.”

At the signing event, Badar Khushnood, a co-founder of, said, “Fishry is a cutting-edge e-commerce platform especially built for small e-commerce startups and enterprises established in Pakistan. We acknowledge that the future of online purchasing will include a seamless digital payment process among other things. Now, Fishry and Paymob, a well-known supplier of payment gateways, are working together. Due to this collaboration, Pakistani SMEs, women business owners, and social commerce merchants can immediately begin accepting payments after setting up their online stores on Through immediate access to all online payments, such as mobile wallets, credit cards, or direct bank-to-bank transfers, the partnership promises to significantly reduce the merchant’s payment gateway setup time and payments processing time.

“This partnership between Paymob and will allow a seamless transactional experience for online merchants to quickly and conveniently launch and manage their online stores which cater to their customized requirements. Through this partnership, we are enabling businesses and entrepreneurs who would otherwise not be able to set up their online stores due to limitations in pricing, integration, and customizations,” said Fawad Abdul Kader, Paymob’s Country Manager in Pakistan.

Since a few years ago, social commerce has become more prevalent in Pakistan, posing a number of difficulties for business owners looking to expand. Social commerce is not an effective channel for merchants despite being a great tool for brand awareness and early product-market validation because it lacks essential e-commerce backend features like standardised data collection, online payments, live inventory connectivity, and logistics integrations. SME merchants can take advantage of the full potential of e-commerce marketing and provide tailored loyalty programmes, discounts, upselling, and cross-sell promotions through Direct-to-Consumer (DTC) websites.

This offers a chance for internet firms like Paymob and to empower merchants by assisting them in accepting payments, managing, and expanding their operations.


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