To run a PPC campaign on Prime Day, this is the best time to drive traffic to your listings. Many sellers have been eagerly waiting for this day, and now it’s just around the corner.
Here are a few tips to optimize your PPC campaigns and help you move your inventory swiftly from the Amazon shelf.
Set Budget Rules:
To ensure that your profitable campaigns don’t run out of budget, consider setting up budget rules. This will help you allocate your budget effectively and prevent campaigns from stopping prematurely.
Aim for Top of the Search (TOS) Placement:
If your goals allow, strive for the Top of the Search placement by offering decent discount coupons. This can significantly increase your visibility and lead to higher sales. However, keep a close eye on your spending and ensure it remains within your desired range.
Monitor Performance Throughout the Day:
Continuously monitor the performance of your PPC campaigns during Prime Day. This will allow you to identify any areas that require adjustment or improvement. Stay proactive and make adjustments promptly to maximize the effectiveness of your campaigns.
Win with creative content
Amazon Prime Day is also a great opportunity to promote your brand store. Here are a few steps to effectively promote your brand storefront through posting.
Prepare a post or story related to Prime Day and put it on an Amazon post using Facebook, Instagram, and TikTok to share it.
If you want to get rid of your inventory, Prime Day is the time to do it at a cost or with a lower profit margin. Move to the “Promotions Tab” Promote a social promotion with a minimum 30% discount. Surely, many of your products will sell out within hours!!
These lucrative deals are also attractive to many influencers.
Good luck with your Prime Day sales! Remember, Amazon’s previous Prime Day generated a staggering $2 billion in sales, so the opportunity is real.