Accelerating Digital Literacy and Entrepreneurship

PTCL Group, in partnership with the Pakistan Poverty Alleviation Fund (PPAF), has upgraded its signature women empowerment initiative, Ba-Ikhtiar, at GITEX Global 2025 in Dubai. The initiative will empower more than 2,300 disadvantaged women with digital literacy, money management, and entrepreneurship skills.

Key Features of the Ba-Ikhtiar Program

  • Digital Literacy: Digital skills training for improving employability
  • Financial Management: Financial literacy training to ensure informed decision-making
  • Entrepreneurial Skills: Occupation-based training in jobs such as stitching, pottery, handicrafts, food preservation, and organic cosmetics

Goals and Impact

The Ba-Ikhtiar program is aimed at empowering poor women from communities with the material, platforms, and opportunities to harness their capabilities as sustainable sources of income. It is a common vision by everyone to create a digitally empowered Pakistan where women are empowered through knowledge, technology, and opportunity.

Partnership and Expansion

The initiative, launched in Haripur, Khyber Pakhtunkhwa, is now being scaled up to 23 flood-affected cities in Pakistan. This joint initiative by PTCL Group and PPAF is aimed at putting women on the path of economic empowerment.

FAQs

1.What is the Ba-Ikhtiar program?
It is a joint women empowerment program of PTCL Group and PPAF to empower women with digital literacy, financial management, and entrepreneurial skills.

2.How many women will be empowered?
More than 2,300 disadvantaged women from 23 flood-hit cities of Pakistan.

Conclusion

Ba-Ikhtiar program is an example of the PTCL Group’s vision for facilitating inclusive development and digital empowerment in Pakistan. Empowering women with the capability and capacity to become economically independent, the program has the ability to bring about meaningful and sustainable results to communities and enable upward social mobility.