A well-known e-commerce marketplace in south Asia, Daraz has been reported recently to officially launch “Daraz Advertising Solutions” (DAS) for providing comprehensive solutions to customers with more than 27 million active users. Daraz has gained the honor of being the 4th largest platform. It is all set to bring a third wave of digital advertising to the country with the launch of DAS.
The Chief Marketing Officer, of Daraz Pakistan, Mr. Muhammad Ammar Hassan stated in a recent report, “Retail advertising has gained immense popularity worldwide and become one of the most efficient marketing vehicles, as it engages high-intent shoppers close to the point of purchase, increasing ad conversion rates and sales. Innovation is a core driver of Daraz’s DNA, and we are excited to introduce the new wave of advertising in Pakistan. Over the years, we have accumulated the largest audience base for a homegrown platform, and are confident that our insights would help brands achieve maximum efficiency and growth.”
DAS is the first-ever self-service advertising platform to be launched by a local e-commerce network. It will provide three kinds of onsite and offsite advertising options to sellers and brands. It will facilitate its users by increasing their reach to the targeted audience.