TikTok to Integrate ChatGPT-Powered Search Results

TikTok is testing a new “search highlights” feature powered by OpenAI’s ChatGPT, enhancing its search system with generative AI. This feature introduces AI-generated content snippets at the top of some search results, which users can click to view detailed responses. Currently, it supports queries like “best laptops 2024” and “best recipes,” though it may not yet work for all keywords.

 

The search highlights feature is designed to present relevant AI-generated material based on user queries. Another similar section appears in the search results, but its information source is unclear, possibly summarizing video content or derived from other origins.

 

Previously, TikTok integrated Google search results into its app and received data from IMDb, Wikipedia, and other websites. This shift aligns with the trend of social media users relying more on social apps than traditional search engines for information about products, restaurants, and people. Consequently, Google has also begun integrating AI into its search results to keep up with changing user behavior.