Weekly Recap: Top News From Ecommerce.com.pk This Week!

President-elect Donald Trump has rattled global economic talks by vowing to slap a 100% tariff on BRICS nations if they are to introduce a new currency to rival the U.S. dollar. In a rather bold social media post, Trump declared, “The idea that the BRICS countries are trying to move away from the dollar while we stand by and watch is over.”

Connected TV or CTV, is very soon going to become a major force in the U.S. advertising scenario, mainly for e-commerce businesses. With a focus on more accurate delivery of messaging, compared to traditional television which has just an option for demographic targeting, CTV enables placing ads accurately.

The rise of the green consumer, especially among Gen Z and Millennials, is changing everything in brand behavior and communication as it connects to sustainability. With everything, from sustainable packaging to fair sourcing, being considered under eco-friendly banners, companies are embracing environmental responsibility by incorporating such considerations into the overall value streams.

Pakistan’s economy is experiencing a spectacular boom. Its economic and entrepreneurial segments have hit historic highs. Within the last few weeks, the Pakistan Stock Exchange has crossed an all-time high of 99,000 points. This momentum has been based on the very good confidence and stability of economics as well as the top-notch performance of sectors such as energy, cement, and finance.

However, apparently, just a couple of days before this, Elon Musk’s AI venture, XAI, achieved the $50 billion valuation. This is a milestone for the company, as it was based on the purpose of creating cutting-edge technologies in AI.